Google has recently released its March 2023 core algorithm update. As a website owner or SEO specialist, it’s crucial to understand the changes and ensure that your website follows the EAT guidelines.

In this article, we will provide you with easy-to-understand bullet points that will help you maintain your website’s search engine rankings.

Prioritizing Quality Content:

Google aims to prioritize high-quality, relevant, and authoritative content.Include original and informative content that aligns with the user’s search intent.

Understanding EAT:

Expertise, authoritativeness, and trustworthiness (EAT) have been a significant focus of Google’s algorithm updates.Demonstrate EAT through your website’s content, design, and overall brand.

User Intent:

Understanding the search intent behind user queries is critical for providing relevant content.Create content that fulfills user intent and provides a positive user experience.

Mobile Optimization:

Mobile optimization is increasingly important, and websites that are not mobile-friendly may see a drop in their search engine rankings.Ensure your website is responsive and optimized for mobile devices.

Avoiding Black Hat SEO Tactics:

Black hat SEO tactics, such as keyword stuffing and link schemes, can lead to penalties and lower search engine rankings.Focus on producing high-quality content that follows EAT guidelines.

Structured Data:

Structured data helps search engines understand the content on your website better, leading to improved search engine rankings.Use structured data to mark up important information, such as business hours or customer reviews.

Website Speed:

Website speed is a critical ranking factor, and slow-loading websites may see a drop in their search engine rankings.Improve website speed by optimizing images, using a content delivery network (CDN), and minimizing HTTP requests.

Building High-Quality Backlinks:

High-quality backlinks from reputable websites can improve your website’s search engine rankings.Focus on building natural and relevant backlinks by creating high-quality content that others want to link to.

Monitoring Website Performance:

Regularly monitoring your website’s search engine rankings and performance is crucial for identifying potential issues and making necessary adjustments.Use tools like Google Analytics, Google search console.

By Harinath Babu

Harinath Babu is a seasoned SEO expert with 8+ years of experience. He creates data-driven SEO strategies for clients in various industries. He also has experience in SEM, PPC, social media marketing, and graphic design. In his free time, he enjoys reading and traveling.

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